The North Carolina Association for Public Charter Schools (NCAPCS) is proud to announce an annual leadership development partnership with Rhodes Branding, a mission-led branding and marketing agency exclusively serving K-12 education.

As a professional association created to support and expand successful charter schools in North Carolina, NCAPCS provides regular professional development to its member educators, administrators, and school board members. Through this partnership with Rhodes Branding, NCAPCS will leverage the agency’s expertise in key areas like competitive K-12 brand-building, engagement strategy, and enrollment and recruitment marketing, to enhance its 2024 professional development catalog. 

“We aren’t talking about logo and mascot design, although we do that, too,” said Austin Rhodes, the agency’s president and co-founder. "By sharing our expertise in school branding, marketing, and engagement strategies with K-12 leaders through our partners’ conferences and virtual professional development sessions, our team desires to make a sustainable impact for schools nationwide.”

“We feel extremely confident that participants in this unique professional development series will walk away with tools that will enable them to add immediate value to their educational organizations,” said NCAPCS Executive Director Rhonda Dillingham. 

“We are proud of this particular partnership because we have observed first-hand the power of Rhodes Branding to transform their client experience in the K-12 education space,” she said. “Charter schools are public schools – they are tuition-free and open to all – but there are many subtle nuances to elements like brand positioning and enrollment marketing that must be understood in order for effective professional development to be provided to our membership,” Dillingham continued.

Additionally, Rhodes Branding will support the NCAPCS mission by bringing its members growth, as well as supporting the organization's positioning and branding. 

“The team at Rhodes Branding is mission-focused on positively impacting education for 10 million students by 2033,” said Rhodes. “Partnerships with professional associations like NCAPCS amplify our ability to do so, by empowering K-12 leaders with strategies to understand, own, and promote what sets them apart in the education space – what makes them the right-fit for students, families, and qualified educators seeking the experience and education they offer.” 

Educational associations interested in crafting a custom strategic partnership with Rhodes Branding supporting educator professional development and organizational branding and marketing should contact [email protected]. 

About Rhodes Branding

A mission-led strategic branding and marketing agency exclusively serving K-12 education, Rhodes Branding is proud to have impacted over 1 million students through its work. Rhodes Branding inspires education leaders to reimagine cultural relevance as the cornerstone of success, igniting innovative strategies that empower schools to flourish in a dynamic and competitive educational environment.